Competitive Trade-In
Trade in your competitor firewall and switch to SonicWall's advanced next-generation security. Save significantly while gaining access to cutting-edge protection, expert support, and tailored solutions.
Upgrade Your Security with SonicWall
The Competitive Trade-In program within SonicWall's Customer Loyalty Program provides an excellent opportunity for businesses to switch from their current security solutions to SonicWall's advanced cybersecurity technologies. This initiative is designed to recognize and leverage the value of your existing investments by offering significant cost savings and enhanced security capabilities.
By trading in your existing non-SonicWall security appliances, you gain access to a suite of advanced security features and a dedicated team for expert guidance — ensuring a seamless integration into your security infrastructure. Current SonicWall customers looking to upgrade existing devices can explore the Secure Upgrade Plus program.
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Why Choose the Competitive Trade-In Program?
Upgrade to SonicWall and receive substantial discounts, making the switch financially advantageous with savings up to 50%.
Access SonicWall's latest security solutions to protect against evolving threats with next-generation firewall technology.
A dedicated SonicWall team guides you through the selection and transition, ensuring a smooth and informed upgrade experience.
Personalized assistance helps identify the right SonicWall products to meet your specific security needs and environment.
Additional discounts on SonicWall products not included in the initial trade-in, enhancing your overall security posture.
Program Details
Features & Benefits of Competitive Trade-In
The Competitive Trade-In program is designed to make switching to SonicWall as simple and cost-effective as possible. From special pricing to service subscription transfers, every element of the program is built to maximize your return on investment.
Special Pricing
Enables customers to replace competitive products with SonicWall products and obtain additional special pricing on other SonicWall solutions.
Financial Rewards
Save up to 50% on total annual solution costs compared to buying hardware and annual services separately — making it far more affordable to stay optimally protected.
Service Transfer
Transfer any remaining or unused service and support subscriptions from your old SonicWall appliance to your new appliance within approved upgrade paths.
Broader Choice
The program covers a wide range of network security, wireless access, secure mobile access (SSL VPN), and email security solutions — all eligible for trade-in discounts.
Flexible Subscriptions
Choose from 2- and 3-year subscription terms, giving you flexibility to budget and plan your security investments for maximum long-term value.
Advanced Edition Option
Add Capture Advanced Threat Protection (Capture ATP) with AGSS to stop newly developed, advanced threats in real-time as part of the Advanced Edition bundle.
How the Upgrade Process Works
Contact Us
Get started todayReach out to discuss your current security setup and the wide range of competitor products we accept for trade-in. Our program is designed to accommodate various solutions, ensuring a match for your upgrade needs.
Discuss your setup and trade-in options
Explore Your Options
View eligible productsIf your current product isn't directly listed as eligible for trade-in, don't worry. Our dedicated team will guide you through alternative options, ensuring you find the right solution for enhancing your cybersecurity posture.
See all qualifying trade-in products
Upgrade Confidently
Talk to a specialistWith the assistance of our expert team, make an informed decision on the best upgrade path tailored to your requirements. We're here to support you every step of the way, from selection to integration, ensuring a seamless transition to top-tier security protection.
Expert guidance from selection to integration
Platform-Ready NGFW
Gen 7 Firewalls: Our Top Trade-In Destination
SonicWall's Gen 7 NGFWs offer vastly improved stability, performance, and threat protection regardless of encryption or file size. Features like stateful high-availability and power supply redundancy deliver "always-on" continuity, while superior UX and simpler, single-pane-of-glass management ease complexity.
With SD-WAN and DPI-SSL included, and an industry-leading TCO, Gen 7 is the natural upgrade destination for any competitive trade-in.
View Gen 7 Firewalls
The Secure Upgrade Plus program is tailored for existing SonicWall customers
Trade in your legacy SonicWall firewall, wireless access point, secure remote access, or email security device for a current-generation appliance at a significant discount.
Explore Secure Upgrade PlusTerms & Conditions
To qualify for the Customer Loyalty Program, the participant must be the legal Owner of the Eligible SonicWall Product or Eligible Competitive Product. In order to purchase either the corresponding SonicWall Replacement Product or a corresponding Competitive Replacement Product, that Product must be (i) currently registered with the manufacturer, and (ii) listed in the Eligible Product Matrix.
In all cases, both customers and resellers are advised to consult the Eligible Product Matrices for each product line prior to completing any purchase. End-customer contact information must be provided at the time of registration regardless of which party (i.e., the end customer or reseller) is completing the registration process.
SonicWall reserves the right to validate legal ownership (e.g., by requiring a receipt or invoice showing proof of ownership).
- Registration Date means the day the Owner registers the Replacement Product within a valid account on www.MySonicWall.com.
- Eligible SonicWall Product means the SonicWall product the Owner has agreed to replace and remove from service that is listed in the Eligible Product Matrix.
- Eligible Competitive Product means the competitive manufacturer's product that the Owner has agreed to replace and remove from service and listed in the Eligible Product Matrix.
- Replacement Product means (i) the SonicWall appliance that replaces the Eligible Product, (ii) as listed in the Eligible Product Matrix, and (iii) is purchased through Secure Upgrade Plus.
- Owner means the person who has legal ownership of the Eligible SonicWall or Eligible Competitive Product.
- 2- or 3-year Threat Protection Services Suite (TPSS) option for generation 7 (Gen 7) TZ270/370/470 series
- 2- or 3-year Essential Protection Services Suite (EPSS) or Advanced Protection Services Suite (APSS) option for Gen 7 firewalls
- 2- or 3-year Advanced Gateway Security Suite (AGSS) or Comprehensive Gateway Security Suite (CGSS) subscription options for all firewall models, excluding Gen 7 Series
- Subscription service transfer (on SonicWall upgrade only)
- Paths for each SonicWall product line
Purchase and registration of the Eligible Competitive Product requires six (6) months prior ownership of an Eligible Competitive Product. As a condition of this program, the Owner agrees that he/she will dispose of the Eligible Competitive Product within sixty (60) days of the Registration Date.
If proof of ownership of the Eligible Competitive Product is not available within fifteen (15) days upon written request from SonicWall, or if the Eligible Competitive Product is not disposed of within sixty (60) days of Registration Date, SonicWall reserves the right to terminate the services applicable to the Replacement Product SKU.
In order to register the Replacement Product, the Owner must provide current contact details (i.e., contact person's name, e-mail address, business phone number, organization name, and physical address) and certify that all responses in the required fields of the Competitive Replacement Form are true and correct.
To qualify for the applicable Customer Loyalty Offer, the Owner must participate in the Secure Upgrade Plus or Competitive Trade-in offers.
In all cases, end-users and Resellers should consult the Eligible Product Matrices for each product line in advance of any purchase. SonicWall reserves the right to either deny or adjust entitlements to reflect any misrepresentation of eligibility. SonicWall reserves the right to make changes to the Customer Loyalty Program at any time without notice.
Eligible Product Matrix & Program Datasheet
Download the official Customer Loyalty Program datasheet for the full Eligible Product Matrix, complete trade-in paths for every SonicWall product line, and program terms and conditions.
Download the Datasheet (PDF)| Firewall Appliances | |
|---|---|
| Eligible products | Replacement products |
| TZ 150, TZ 100, TZ 105, SOHO, SOHO 250, TZ 170, TZ 200, TZ 205, TZ 300, TZ 350, TZ 180, TZ 210, TZ 215, TZ 400, TZ 190, NSA 220, NSA 240, NSA 250, TZ 500, TZ 600, PRO 100 Series, SOHO Series, Telecommuter, DMZ, XPRS Series, Plus, TELE Series | SOHO 250, TZ 270, TZ 350, TZ 370, TZ 400, TZ 470, TZ 500, TZ 570, TZ 600, TZ 670 |
| TZ 190, NSA 220, NSA 240, NSA 250, TZ 400, TZ 470, TZ 500, TZ 570, TZ 600, TZ 670 | TZ 500, TZ 570, TZ 600, TZ 670, NSA 2600, NSa 2650, NSa 2700 |
| NSA 2400, NSA 2600, NSa 2650, PRO 200, PRO 230, PRO 1260, PRO 2040 | TZ 500, TZ 570, TZ 600, TZ 670, NSA 2600, NSa 2650, NSa 2700, NSA 3600, NSa 3650, NSa 3700 |
| NSA 3500, NSA 3600, NSa 3650, PRO 3060, PRO 4000, PRO 4100, PRO 4060, PRO-VX, PRO 300, PRO 330 GX250 | NSA 2600, NSA 2650, NSa 2700, NSA 3600, NSa 3650, NSa 3700, NSA 4600, NSa 4650, NSa 4700 |
| NSA 4500, NSA 4600, NSa 4650 | NSA 3600, NSa 3650, NSa 3700, NSA 4600, NSa 4650, NSa 4700, NSA 5600, NSa 5650, NSa 5700 |
| NSA 5000, NSA E5500, NSA 5600, NSa 5650, PRO 5060c, PRO 5060f, GX650 | NSA 4600, NSa 4650, NSa 4700, NSA 5600, NSa 5650, NSa 5700, NSA 6600, NSa 6650, NSa 6700 |
| NSA E6500, NSA 6600, NSa 6650, NSA E7500, NSA E7510, NSA E8500, NSA E8510 | NSa 5650, NSa 5700, NSa 6650, NSa 6700, SM 9200, NSa 9250, NSsp 10700, SM 9400, NSa 9450, NSsp 11700 |
| SM 9200, NSa 9250, SM 9400, NSa 9450 | NSa 6700, SM 9200, NSa 9250, SM 9400, NSa 9450, SM 9600, NSa 9650, SM 9800, NSsp 10700, NSsp 11700 |
| SM 9600, NSa 9650, SM 9800, SM E10200, SM E10400, SM E10800 | SM 9200, NSa 9250, SM 9400, NSa 9450, SM 9600, NSa 9650, SM 9800, NSsp 11700, NSsp 13700, NSsp 15700 |
| Virtual Appliances | |
| Eligible products | Replacement products |
| NSv 10, NSv 25, NSv 50, NSv 100, NSv 200, TZ 150, TZ 100, TZ 105, SOHO, SOHO 250, TZ 170, TZ 200, TZ 205, TZ 300, TZ 350, TZ 180, TZ 210, TZ 215, TZ 400, TZ 190, NSA 220, NSA 240, NSA 250, TZ 500, TZ 600, PRO 100 Series, SOHO Series, Telecommuter, DMZ, XPRS Series, Plus, TELE Series | NSv 200, NSv 270 |
| NSv 200, NSv 300, NSv 400, NSA 2400, NSA 2600, NSa 2650, NSA 3500, NSA 3600, NSa 3650, NSA 4500, NSA 4600, NSa 4650, NSA 5000, NSA E5500, NSA 5600, NSa 5650, NSA E6500, NSA 6600, NSa 6650, NSA E7500, NSA E7510, NSA E8500, NSA E8510, SM 9200, NSa 9250, SM 9400, NSa 9450, SM 9600, NSa 9650, SM 9800 | NSv 400, NSv 470 |
| NSv 200, NSv 300, NSv 400, NSv 800, NSv 1600, NSA E6500, NSA 6600, NSa 6650, NSA E7500, NSA E7510, NSA E8500, NSA E8510, SM 9200, NSa 9250, SM 9400, NSa 9450, SM 9600, NSa 9650, SM 9800 | NSv 800, NSv 870 |
| Wireless Access Point Appliances | |
| Eligible products | Replacement products |
| SonicPoint, SonicPoint A/B/G, SonicPoint G, SonicPoint-N Dual-Band, SonicPoint-Ne Dual-Band, SonicPoint-Ni Dual-Band, SonicPoint-N Dual-Radio, SonicPoint ACe, SonicPoint ACi, SonicPoint N2, SonicWave 231c, SonicWave 224w, SonicWave 231o, SonicWave 432e, SonicWave 432i | SonicWave 432o, SonicWave 621, SonicWave 641, SonicWave 681 |
| Email Security Appliances | |
| Eligible products | Replacement products |
| ESA 200, ESA 300, ESA 400, ESA 3300 | ESA 5000 or ESA 7000 Virtual Appliance or Hosted Email Security |
| ESA 500, ESA 6000, ESA 4300 | ESA 7000 or ESA 9000 Virtual Appliance or Hosted Email Security |
| ESA 8000, ESA 8300 | ESA 9000 or Virtual Appliance or Hosted Email Security |
| Secure Mobile Access | |
| Eligible products | Replacement products |
| SSL VPN 200, SSL VPN 2000, SRA 1200, SRA 1600, SMA 200 | SMA 210, 410, 500v |
| SSL VPN 2000, SSL VPN 4000, SRA 1200, SRA 1600, SRA 4200, SRA 4600 | SMA 410, SMA 500v |
| EX6000, EX7000, SMA 6200, SMA 7200 | SMA 6210, SMA 7210, SMA 8200v |
Ready to Trade In?
Contact our SonicWall specialists to find the right trade-in path for your network, or explore your upgrade options with our expert team.
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Fill out our quick contact form and a specialist will get back to you with a personalized trade-in path and pricing.
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View ProductsWhy Buy Competitive Trade-In from SonicGuard?
As a SonicWall Partner of the Year 2025, we make your trade-in simple — from eligibility check to product selection to post-sale support.
SonicWall Partner of the Year 2025 — direct access to the best pricing and program support available.
We confirm your eligibility and map out the best trade-in path before you buy — no surprises.
Quick order processing and license provisioning to minimize your transition window.
Renewals, support, and ongoing advice from a team that knows your SonicWall environment.