
SonicWall Customer Advantage Program
Straightforward upgrades and competitive trade-ins for current and new SonicWall customers!
Select upgrade based on old model
Trade in your legacy firewall, wireless access point, secure remote access or email security device for a current-generation SonicWall appliance at a significant discount. Take advantage of the Secure Upgrade Plus offer to receive preferred pricing and long-term savings on our state-of-the-art solutions. Join the Customer Advantage Program. All Secure Upgrade Plus purchase requires qualifying Trade-up product.
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Overview:
The SonicWall Customer Advantage Program offers an upgrade path from current SonicWall products, and a tradein path from competitors’ products, in addition to special pricing on a wide range of SonicWall products. This offer recognizes the past investments that customers have made and helps them maintain optimal security by letting them easily and affordably replace outdated security appliances.
Customers who purchase the comprehensive subscription services and support option when upgrading a SonicWall product or trading in a competitive product can save up to 50 percent on the total annual cost of that solution, compared to the cost of buying the hardware separately and renewing services each year Subscriptions are available in two- and three-year terms to maximize savings.
The Customer Advantage Program is comprised of two different offers: Secure Upgrade Plus (which covers SonicWall upgrades and Competitive Trade-Ins) and the SonicWall Loyalty Bundle offers.
Secure Upgrade Plus is designed for current, qualifying SonicWall customers who wish to upgrade from older SonicWall appliances, as well as those who want to trade in appliances from other manufacturers. The Secure Upgrade Plus offer lets qualified customers and prospects trade in their old firewalls, secure mobile access and email security products for the latest SonicWall technology in each category all at significant discounts. Additionally, for customers who make an upgrade or trade-in purchase, the Customer Loyalty Bundle offer provides special pricing on SonicWall's other product solutions not represented in the Secure Upgrade Plus purchase. For example, a customer upgrading a firewall may also, within a limited period of time, receive special pricing on an Email Security, Secure Mobile Access, or WAN Acceleration solution and/or SonicWave 802.11ac Wave 2 wireless access points – up to one complete solution from all four categories.
See Terms and Conditions for qualified upgrade paths. For details on arranging upgrades to SonicWall high-end NSA and NSSP Series products, contact us today!
Features & Benefits:
Special pricing — Enables customers to upgrade their SonicWall products, replace competitive products for SonicWall products and obtain additional special pricing on other SonicWall products.
Financial rewards for enhancing security — Lets customers save up to 50 percent on total annual solution costs (in contrast to the cost of buying the hardware separately, plus one year of services each year) making it far more affordable and manageable to remain optimally protected with the best and latest technology available.
Transfer of service and support subscriptions — Customers can transfer any remaining or unused service and support subscriptions from their old SonicWall appliance to their new appliance (within approved upgrade paths). The transfer will equal the subscription time remaining on the old appliance.
Customer Loyalty Bundle offer qualification — Customers who participate in the Customer Advantage Program are eligible for preferred pricing (30 percent less than MSRP on an appliance) on the purchase of additional products from select SonicWall product lines.
Broader choice of qualifying solutions — The Customer Advantage Program features a wide range of network security, wireless access secure mobile access (SSL VPN) and email security solutions.
Flexible, efficient subscriptions options — Gives customers a choice of two- and three-year terms.
Real-time breach prevention with Secure Upgrade Plus – Advanced Edition — Customers can add Capture Advanced Threat Protection service, a multi-engine sandbox to discover and stop newly developed, advanced threats as part of Advanced Gateway Security Suite (AGSS). Secure Upgrade Plus – Advanced Edition includes a new SonicWall Firewall and a multi-year AGSS subscription that stops known and unknown, late-breaking threats to your organization.
Benefits:
- Special pricing on upgrades, SonicWall products or trade-ins of a competitive product
- Provides a credit for your old appliance
- Enables service transfers for subscription services and support services
- Includes qualification for the Customer Loyalty Bundle
- Provides a broader choice of qualifying solutions
- Features flexible, simplified subscriptions
Customer Advantage Program Terms & Conditions:
The Customer Advantage Program
To qualify for the Customer Advantage Program, the participant must be the legal Owner of the Eligible SonicWall Product or Eligible Competitive Product. In order to purchase either the corresponding SonicWall Replacement Product or a corresponding Competitive Replacement Product, that Product must be (i) currently registered with the manufacturer, and (ii) listed in the Eligible Product Matrix shown below.
In all cases, both customers and resellers are advised to consult the Eligible Product Matrices for each product line prior to completing any purchase. End-customer contact information must be provided at the time of registration regardless of which party (i.e., the end customer or reseller) is completing the registration process.
SonicWall reserves the right to validate legal ownership (e.g., by requiring a receipt or invoice showing proof of ownership).

Definitions
For purposes of the Customer Advantage Program, the following definitions apply:
- Registration Date means the day the Owner registers the Replacement Product within a valid account on www.MySonicWall.com.
- Eligible SonicWall Product means the SonicWall product the Owner has agreed to replace and remove from service that is listed in the Eligible Product Matrix below.
- Eligible Competitive Product means the competitive manufacturer’s product that the Owner has agreed to replace and remove from service and (listed in the Eligible Product Matrix below).
- Replacement Product means (i) the SonicWall appliance that replaces the Eligible Product, (ii) as listed in the Eligible Product Matrix below and (iii) is purchased through Secure Upgrade Plus.
- Owner means the person who has legal ownership of the Eligible SonicWall or Eligible Competitive Product.
Terms & Conditions:
Purchase and registration of the Eligible Competitive Product requires six (6) months prior ownership of an Eligible Competitive Product. As a condition of this program, the Owner agrees that he/she will dispose of the Eligible Competitive Product within sixty (60) days of the Registration Date. If proof of ownership of the Eligible Competitive Product is not available within fifteen (15) days upon written request from SonicWall or if the Eligible Competitive Product is not disposed of within sixty (60) days of Registration Date of the Replacement Product SonicWall reserves the right to terminate the services applicable to the Replacement Product SKU.
In order to register the Replacement Product, the Owner must provide current contact details (i.e., contact person’s name, e-mail address, business phone number, organization name, and physical address) and certify that all responses in the required fields of the Competitive Replacement Form are true and correct.
To qualify for the applicable Customer Loyalty Offer, the Owner must participate in the Secure Upgrade Plus or Competitive Trade-in offers.
Important Notice and Disclaimer: In all cases, end-users and Resellers should consult the Eligible Product Matrices for each product line in advance of any purchase. SonicWall reserves the right to either deny or adjust entitlements to reflect any misrepresentation of eligibility. SonicWall reserves the right to make changes to the Customer Advantage Program at any time without notice.
Customer Advantage Program Eligible Product Matrix:
Eligible SonicWall products and replacement products
Firewall/Wireless Access Point Appliances | |
---|---|
Eligible products | Replacement products |
TZ 100 Series, TZ 105 Series, TZ 200 Series, TZ 205 Series, TZ 210 Series, TZ 215 Series, TZ 150, TZ 150W, TZ 170, TZ 170W, TZ 170 SP, TZ 170 SPW, TZ 180, TZ 180W, TZ 190, TZ 190W, PRO 100, SOHO, SOHO2, SOHO3, SOHO TZW, SOHO Telecommuter, DMZ, XPRS, XPRS2, Plus, TELE, TELE2, TELE3, TELE3 SP | SOHO Series, TZ300 Series, TZ400 Series, TZ500 Series |
NSA 240, NSA 220 Series, NSA 250M Series | TZ500 Series, TZ600, NSA 2650 |
PRO, PRO 200, PRO 230, PRO 1260, PRO 2040 | TZ600, NSA 2650, NSA 3650 |
NSA 2400 Series, NSA 3500, PRO 4060, PRO 4100, PRO-VX, PRO 300, PRO 330, PRO 3060, GX250 | NSA 2650, NSA 3650, NSA 4650 |
NSA 4500, NSA 5000, NSA E5500 | NSA 4650, NSA 5650, NSA 6650 |
NSA 5000, NSA E5500, NSA E6500, NSA E7500, NSA E7510, NSA E8500, NSA E8510 | NSA 5650, NSA 6650, NSA 9250, NSA 9450, NSA 9650, SuperMassive 9800 |
PRO 5060c, PRO 5060f, GX650 | NSA 4650, NSA 5650, NSA 6650, NSA 9250, NSA 9450 |
SuperMassive E10200, SuperMassive E10400, SuperMassive E10800 | NSSP 12400, NSSP 12800 |
SonicPoint, SonicPoint A/B/G, SonicPoint G, SonicPoint-N Dual-Band, SonicPointNe Dual-Band, SonicPoint-Ni Dual-Band, SonicPoint-N Dual-Radio, SonicPoint ACe, SonicPoint ACi, SonicPoint N2 | SonicWave 432e, SonicWave 432i, SonicWave 432o* |
Email Security Appliances | |
Eligible products | Replacement products |
ESA 200, ESA 300, ESA 400, ESA 3300 | ESA 5000 or ESA 7000 Virtual Appliance or Hosted Email Security |
ESA 500, ESA 6000, ESA 4300 | ESA 7000 or ESA 9000 Virtual Appliance or Hosted Email Security |
ESA 8000, ESA 8300 | ESA 9000 or Virtual Appliance or Hosted Email Security |
Secure Mobile Access Appliances | |
Eligible products | Replacement products |
SSL VPN 200, SSL VPN 2000, SRA 1200, SRA 1600 | SMA 200 |
SSL VPN 2000, SSL VPN 4000, SRA 1200, SRA 1600, SRA 4200, SRA 4600 | SMA 400 |
SonicWall Service Transfers
The following service and license subscriptions will be transferred from the Eligible SonicWall Product to the corresponding Replacement Product pursuant to the Customer Advantage Program:
- Comprehensive Gateway Security Suite (CGSS)
- Anti-Virus Services (all versions)
- Licenses for VPN Client
- Other applicable service and support licenses
- 24x7 Support for SSL VPN
- Email Protection with Support for Email Security
Term subscription licenses will be transferred and continue on the Replacement Product for the remaining term. Purchased service and support licenses will be transferred for the remaining term of such service. Outstanding warranty or firmware upgrade terms (including but not limited to “free firmware for life”) are not transferable.
The Owner must identify an Eligible SonicWall Product before the Owner can register the Replacement Product. Once the Replacement Product has been registered, the user must transfer services from the Eligible SonicWall Product to the Replacement Product within sixty (60) days. The Eligible SonicWall Product will be removed from www.MySonicWall.com at the time that the services are transferred to the Replacement Product. If the services are not transferred within sixty (60) days, SonicWall will automatically transfer such services after such time period. The Eligible SonicWall Product will be deactivated and may not be reregistered, updated, supported, returned or upgraded.
The subscription services included with the applicable Replacement Product SKU purchased will be activated at the time of registration.
Customer Advantage Program Competitive Product Matrix:
Eligible SonicWall products and competitive products
Eligible Competitive Products | ||||||||
---|---|---|---|---|---|---|---|---|
SonicWall | Barracuda | Check Point | Cisco | Fortinet | Juniper | Palo Alto Networks |
Sophos | WatchGuard |
TZ300 Series TZ400 Series TZ500 Series TZ600 |
SGS 400 Series F10 F100 F200 X200 X201 X300 |
Safe@Office Series UTM-1 Edge Series 600 Series (620/640/680) 1100 Series (1120/1140/1180) |
PIX 501 PIX 506 ASA 5505 ASA 5510 ASA 5512-X MX84 MX100 |
FG 30 Series FG 40 Series FG 50 Series FG 60 Series FG 80 Series FG 70 Series FG 90 Series FG 92 Series FG 100 Series FC 110 |
NetScreen 5GT Series SSG-5 Series SSG-20 Series SRX-100 Series SRX-110 Series SRX-210 Series SRX-220 Series SRX-240 Series NS-25 |
PA-200 PA-500 PA-2020 |
SG 105 Series SG 115 Series SG 125 Series SG 135 Series SG 210 XG 85 Series XG 105 Series XG 115 Series XG 125 Series XG 135 Series XG 210 |
X-Edge Series X-Edge eSeries SOHO6 Series Firebox T10 XTM 22/23/25/ 26/33/115/330 X550e, X750e X700, X500 XTM 515 XTM 525 XTM 535 |
NSA 2650 | F200 F300 X300 |
1400 Series | ASA 5510 MX84 MX100 |
FG 100 Series FG 101 Series FG 140 Series FG 200 Series FG 300 Series |
NS-25 | PA-200 PA-220 |
SG 210
SG 230 XG 230 XG 310 |
T70 M300 X500, X550e X700, X750e XTM 515 XTM 525 XTM 535 |
NSA 3650 | SGS 5620 F300 F400 X300 X400 |
PIX 506 PIX 515 ASA 5510 ASA 5520 ASA 5512-X ASA 5540 |
FG 200 Series FG 400 Series |
NS 50 SSG-140 NS-204 NS-240 SSG-320 SRX 220 SRX 550 |
PA-500 PA-2020 |
SG 310 SG 330 XG 310 XG 330 |
XTM 510 XTM 515 XTM 520 X1250e X1000 X1000e XTM 535 XTM 545 |
|
NSA 4650 | SGS 5620 F400 X400 |
UTM-1450 | PIX 515 ASA 5515-X ASA 5520 ASA 5525-X ASA 5540 |
FG 200 Series FG 300 Series FG 310 FG 500 Series FG 600 FG 800 |
NS-204 SSG-320 SRX 550 |
PA-500 PA-2050 |
XG 430 | XTM 530 XTM 810 X5500e X2500e X5000 X6500e X6000 XTM 545 XTM 850 |
NSA 5650 | SGS 5640 F600 X600 |
UTM-1 1050 2205 2207 2208 2210 |
PIX 535 ASA 5515-X ASA 5520 ASA 5525-X ASA 5540 ASA 5550 |
FG 300 Series FG 310 FG 400 Series FG 600 FG 800 Series |
NS-208 NS-500 SSG-520 SRX 650 |
PA-2020 PA-3020 PA-3200 Series PA-4020 |
XG 450 | XTM 810 XTM 820 X6500e X6000 XTM 850 XTM 860 |
NSA 6650 | SGS 5660 F800 |
UTM-1 2050 4200 5600 |
ASA 5540 ASA 5545-X ASA 5550 MX450 Firepower 2120 |
FG 600 FG 1000 FG 1200 FG 1240 FG 3000 FG 4000 FG 4010 FG 3000 FG 3016 FG 4000 FG 4010 FG 5000 |
NS-1000 SSG-520 |
PA-2050 PA-3020 PA-3220 PA-3250 PA-4050 |
XG 550 XG 550 XG 650 XG 750 |
XTM 820 X8500e X8000 XTM 870 M5600 |
NSA 9250 | F900 | FW-1 NG VPN-1 NG 4600 5900 |
ASA 5540 ASA 5550 ASA 5585 ASA 5585-X Firepower 2140 |
FG 1200 FG 1240 FG 1500 FG 3000 FG 3016 FG 3810 |
ISG 1000/2000 SRX 650 |
PA-3050 PA-3250 PA-3260 PA-4020 PA-4060 PA-5020 |
XG 550 XG 750 |
XTM 1050 XTM 1520 XTM 1525 X8500e-F M5600 |
NSA 9450 | FW-1 NG VPN-1 NG 4600 |
ASA 5540 ASA 5550 ASA 5585 ASA 5585-X Firepower 2140 |
FG 1240 FG 1500 FG 2000 FG 3000 FG 3016 FG 3810 |
ISG 1000/2000 SRX 650 |
PA-3050 PA-3260 PA-4020 PA-4060 PA-5020 |
XG 550 | XTM 1050 XTM 1520 XTM 1525 X8500e-F |
|
NSA 9650 | FW-1 NG VPN-1 NG 4600 15400 |
ASA 5540 ASA 5550 ASA 5585 ASA 5585-X Firepower 2140 |
FG 1240 FG 2000 FG 2500 FG 3000 FG 3016 FG 3810 |
ISG 1000/2000 SRX 650 |
PA-3050 PA-3260 PA-4020 PA-4050 PA-4060 PA-5020 PA-5050 PA-5220 |
XG 550 | XTM 1050 XTM 2050 X8500e-F |
|
SuperMassive 9800 |
FW-1 NG VPN-1 NG 4600 |
ASA 5540 ASA 5550 ASA 5585 ASA 5585-X |
FG 1240 FG 3000 FG 3016 FG 3810 |
ISG 1000/2000 SRX 650 |
PA-3050 PA-4020 PA-4050 PA-4060 PA-5020 PA-5220 PA-5050 |
XG 750 | XTM 1050 XTM 2050 X8500e-F |
Note: Other eligible vendors include: Symantec, Barracuda (Phion), Netasq, Arkoon, Cyberoam, Clavister, Internet Security Systems (IBM), Secure Computing, SourceFire
Customer Loyalty Offer Eligible Products
Select SonicWall products are included in the SonicWall Loyalty Offer. Please contact your sales representative for details.
Email Security Appliances | |
---|---|
SonicWall appliance | Eligible competitive products |
ESA 3300 or ESA 4300 | 1 to 1,000 user Barracuda, Cisco IronPort, Symantec BrightMail, Proofpoint, MX Logic, Postini, FortiMail, Astaro, Eleven, MailFrontier |
ESA 4300 or ESA ES8300 | 1,000 to 5,000 user Barracuda, Cisco IronPort, Symantec BrightMail, Proofpoint, MX Logic, Postini, FortiMail, Astaro, Eleven, MailFrontier |
ESA ES8300 | 1 to 1,000 user Barracuda, Cisco IronPort, Symantec BrightMail, Proofpoint, MX Logic, Postini, FortiMail, Astaro, Eleven, MailFrontier |
Secure Mobile Access Appliances | |||||
---|---|---|---|---|---|
Replacement products | Eligible competitive products | ||||
SonicWall appliance | Juniper | Cisco | Citrix | Barracuda | WatchGuard |
SMA 200 SMA 400 |
SA700 MAG 2600 |
ASA 5505 | CAG 2010 | 280, 380, 480 |
SSL 500 SSL 560 |
Documentation:
Download the SonicWall Customer Advantage Program Datasheet (.PDF)